About
A dynamic Executive Growth & Communications Strategist, Mark J. Parcon Aranduque drives aggressive digital growth, political strategy, and corporate business architecture. He has a proven track record of scaling user bases from 5,000 to over 1,000,000, maximizing lean budgets, and delivering high-impact crisis reframing. Mark excels in product-led growth and architecting resilient business structures and high-trust narratives for volatile environments.
Work
NBridge Holdings Ltd.
|Group Marketing Manager
Remote, Australia, Australia
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Summary
Commands overarching brand strategy and advanced digital growth across three distinct business units, serving as primary brand guardian and strategic advisor to the CEO.
Highlights
Engineered a high-converting digital ecosystem on a hyper-lean budget, driving a 68% website engagement rate and capturing 20,000+ weekly organic impressions.
Spearheaded high-volume email marketing initiatives, actively managing a centralized database of 10,000+ contacts to directly accelerate the enterprise business development pipeline.
Drove candidate acquisition by continuously enriching "Northbridge Radar," a robust passive candidate pooling system designed to minimize recruitment lifecycles and scale LinkedIn audiences by 315%.
Backdoor Advisory
|Principal Consultant
Manila, National Capital Region, Philippines
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Summary
Led a specialized advisory practice providing discreet, high-impact strategic counsel to public officials, founders, and cross-border institutions, shaping narratives and securing commercial outcomes.
Highlights
Directed a 90-day strategic communications campaign for a public official, successfully reframing narratives around integrity and grassroots origins to neutralize threats and secure strong public sentiment.
Served as Regional Campaign Lead for a Presidential Campaign in 2016 and architected strategic communications for local mayoral candidates in the 2025 elections, demonstrating advanced political strategy.
Advised cross-border ventures on entity formation, equity distribution, and government relations, facilitating key stakeholder connections to ensure compliant and high-impact market launches.
Axtella Philippines
|Founder & Growth Strategist
Manila, National Capital Region, Philippines
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Summary
Led an entrepreneurial venture focusing on growth strategy and market penetration, leveraging founder skills to drive business development.
Highlights
Developed and executed comprehensive growth strategies, identifying key market opportunities and establishing initial product-market fit.
Managed all aspects of business development, including strategic planning, stakeholder engagement, and early-stage operational setup.
Optimized resource allocation and managed lean budgets to maximize early-stage growth and prepare for scale.
Karma Technologies
|Campaign Lead
London, England, United Kingdom of Great Britain and Northern Ireland
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Summary
Directed end-to-end paid media and go-to-market strategies to capture market share in the highly competitive UK fintech sector.
Highlights
Secured the #1 Google Search ranking for the highly competitive keyword "salary advance UK" through an advanced SEO and Webflow integration strategy.
Achieved an aggressive 65% website engagement rate post-launch by deploying optimized multi-channel campaigns (Facebook, Google, LinkedIn Ads) alongside external PR agencies.
SaaSMouth Digital
|Digital Marketing Specialist
Manila, National Capital Region, Philippines
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Summary
Executed digital marketing strategies to enhance online presence and drive lead generation for clients in a specialized agency setting.
Highlights
Implemented targeted SEO and content marketing initiatives, improving organic search rankings and website traffic.
Managed paid advertising campaigns across various platforms, optimizing ad spend for maximum ROI and lead conversion.
Analyzed campaign performance data to identify trends and inform strategic adjustments, ensuring continuous improvement in digital marketing efforts.
VENTENY Inc.
|Head of Marketing & Public Relations (Senior ManComm Member)
Manila, National Capital Region, Philippines
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Summary
Architected a zero-cash, hyper-growth go-to-market strategy, partnering directly with the C-Suite to bridge fintech and lifestyle ecosystems.
Highlights
Engineered an aggressive acquisition pipeline that exploded active membership from a baseline of 5,000 to 1,000,000 users in just 24 months.
Orchestrated over P20 million in strategic merchant ex-deals to fund massive, high-visibility brand activations across malls and tier-one campuses without relying on traditional advertising budgets.
Conceptualized and launched the brand's first-ever personalized Visa card, commanding offline-to-online conversions that directly generated over P5 million in annual sales and delivered a 300% increase in campaign ROI.
GMA Network, Inc.
|Associate Producer
Manila, National Capital Region, Philippines
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Summary
Supported the production of broadcast content, ensuring efficient execution and timely delivery of programming.
Highlights
Assisted in the coordination of production schedules, logistics, and talent management for various broadcast projects.
Contributed to content development and scriptwriting, ensuring alignment with program objectives and audience engagement goals.
Managed post-production workflows, including editing and quality control, to ensure high-quality broadcast output.
Education
Central Philippine University
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Bachelor of Arts
Communications
Awards
Top Digital Marketer in the Philippines
Awarded By
Freshworks
Honored for outstanding contributions and leadership in digital marketing within the Philippines.
Languages
English
Skills
Strategic Growth
Product-Led Marketing, Go-to-Market (GTM) Strategy, Multi-Brand Architecture, Advanced Digital Ecosystems, SEO, AIO, GEO, Digital Growth, Marketing Strategy, Brand Strategy, Campaign Management.
Executive Advisory
Strategic Communications, Crisis Response & Reframing, Corporate Governance, Entity Structuring, Government Relations, Stakeholder Management.
Operational Leadership
Business Development Enablement, Zero-Budget Scaling, Cross-Functional Alignment (C-Suite, Engineering, Sales), Team Leadership, Process Optimization, Resource Allocation.
Marketing & Digital
Paid Media, Google Search Ranking, Webflow, Multi-channel Campaigns, Facebook Ads, Google Ads, LinkedIn Ads, PR Agencies, Email Marketing, Database Management, Candidate Acquisition, Passive Candidate Pooling, Recruitment Lifecycles, Brand Activations, Offline-to-Online Conversions, Digital Marketing.
Business & Finance
Fintech, Equity Distribution, Commercial Outcomes, Budget Management, ROI Analysis, Business Development Pipeline.
Media & Production
Broadcast Production, Content Development, Scriptwriting, Post-Production, Talent Management.